Work Example · Product Innovation
JAVA MANA
Creating a new kind of coffee ritual: an Energy Creamer designed to transform everyday coffee into the energy to do more.
StrategyProduct FormulationBrand IdentityPackage Design
Creating a new kind of coffee ritual: an Energy Creamer designed to transform everyday coffee into the energy to do more.
The source strategy identified sustained energy as a major consumer need and noted that energizing products were expanding beyond traditional Red Bull-style messaging aimed at younger males.
Adding Java Mana Energy Creamer transforms regular coffee into “power coffee”—giving the brain and body the energy it needs to power through the day and live life to the fullest.
A boundless, adventurous, ambitious personality built around the desire to live life to the fullest.
Emotional purpose:
The extra energy to do more.
Functional benefit:
Transforms regular coffee into an enhanced energy coffee drink.
Once the product white space was identified and the product brief established, our product development team created the formulation for this novel coffee creamer product.
Product development translated the strategic opportunity into a tangible coffee creamer concept.
The concept enhances the familiar morning coffee occasion with protein and MCT.
The package brings the Java Mana identity to life through the energetic coffee-cup/lightning icon, strong product benefits, and a bold brown-and-gold visual system.
Identified the sustained-energy opportunity and established the product brief.
Created the formulation for the novel Energy Creamer product.
Developed the Java Mana name, Explorer personality and brand identity.
Designed the package and extended the identity into lifestyle presentation.
Strategy. Formulation. Brand. Package. A single innovation story built around one powerful idea: the energy to do more.